--- title: How Avoma’s deal win-loss analysis works description: Learn how Avoma’s AI updates your CRM with win-loss reasons. Part of the Revenue Intelligence add-on for Plus, Business, and Enterprise plans. image: https://help.avoma.com/hubfs/Avoma%20-%20Help%20center.webp --- [Skip to content](https://help.avoma.com/ai-win-loss-analysis#main-content) English Show submenu for translations ![Avoma-Logo](https://help.avoma.com/hs-fs/hubfs/Product%20Newsletter%20Asset/Pricing%20email%20groups/Avoma-Logo.png?width=160&height=37&name=Avoma-Logo.png) - [Blog](https://www.avoma.com/blog) - Product Show submenu for Product - [AI Meeting Assistant](https://www.avoma.com/ai-meeting-assistant) - [Scheduler and Lead Router](https://www.avoma.com/scheduler-lead-router) - [Conversation Intelligence](https://www.avoma.com/conversation-intelligence) - [Revenue Intelligence](https://www.avoma.com/revenue-intelligence) - [Schedule a Demo](https://www.avoma.com/demo) Open main navigation Close main navigation - [Blog](https://www.avoma.com/blog) - Product Show submenu for Product - [AI Meeting Assistant](https://www.avoma.com/ai-meeting-assistant) - [Scheduler and Lead Router](https://www.avoma.com/scheduler-lead-router) - [Conversation Intelligence](https://www.avoma.com/conversation-intelligence) - [Revenue Intelligence](https://www.avoma.com/revenue-intelligence) - [Schedule a Demo](https://www.avoma.com/demo) - English Show submenu for translations - [Home](https://www.avoma.com/) [Home](https://www.avoma.com/) How can we help you today? - There are no suggestions because the search field is empty. 1. [Avoma Help Center | Documentation, Guides & Support](https://help.avoma.com/?hsLang=en) 2. [Revenue Intelligence](https://help.avoma.com/revenue-intelligence?hsLang=en) 3. [AI Win loss Analysis](https://help.avoma.com/revenue-intelligence?hsLang=en#ai-win-loss-analysis) # How Avoma’s deal win-loss analysis works ## This article explains where to find Avoma's win-loss analysis, what you need to use it, and how to get started. Understanding why you win or lose deals helps your team improve future outcomes. With Avoma’s AI-powered win-loss analysis, your CRM is automatically updated with clear **Why We Won or Why We Lost** reasons when a deal is marked Closed Won or Closed Lost. This article explains where to find this feature in Avoma, what you need to use it, and how to get started. ### **How to find win-loss analysis in Avoma** 1\. Open the sidebar and click **Revenue Intelligence**. ![Deal win-loss analysis with Avoma #01](https://help.avoma.com/hs-fs/hubfs/Deal%20win-loss%20analysis%20with%20Avoma%20%2301.png?width=670&height=389&name=Deal%20win-loss%20analysis%20with%20Avoma%20%2301.png) **2. Open win-loss analysis**Under deal intelligence, select **Win-Loss Analysis** to view AI-generated win-loss insights for your closed deals. **3. Interpreting win-loss analysis results** When you open the win-loss analysis tab, you will see two parts: **Win-loss overview:**At the top, you’ll see a summary of your total closed deals for the selected time period (like the last 30 days). This shows the split between **Closed Won** and **Closed Lost**, your overall **win rate percentage**, and a trend chart showing win-loss performance for the last 12 months. This gives you a quick view of how your team is performing.  ![Deal win-loss analysis with Avoma #02](https://help.avoma.com/hs-fs/hubfs/Deal%20win-loss%20analysis%20with%20Avoma%20%2302.png?width=670&height=377&name=Deal%20win-loss%20analysis%20with%20Avoma%20%2302.png) **Deal-level details:**When you scroll down, you’ll see individual deals with detailed AI summaries explaining exactly **why you won or lost** each one. 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